By today's standards, there is a fine line when marketing online to potential clients especially with email marketing. Businesses blast any and all email addresses they get thinking this will generate sales when it actually does the opposite. Because there is a lack of user rights or fair practices for businesses to follow, users are now locking down their inbox with SPAM filters and virus scanners to protect themselves from businesses that choose to market online irresponsibly.

Email is still a viable alternative to direct mail as long as businesses take care of their most valued asset, the client. Marx Marketing is a mass email campaign creation tool that’s main focus is on your clients, providing them the control and flexibility they need to successfully receive your business’ email campaigns. Easily send promotions, news, and updates to your clients and actually track and measure the effectiveness of the campaign through several reporting tools. Marx’s intuitive style of client sign-up ensures your campaign is successful because ultimately, it is something your clients requested.

With SPAM and phishing attempts on the rise, having clients double-opt-in to ensure their campaign subscription has become the new standard in mass email marketing. Clients visiting your site who opt-in for more information submit their basic profile on your site. Clients double-opt-in after they receive and confirm their subscription in an automated welcome email they receive shortly after signing up. This prevents any unauthorized email entries into the mailing list and ensures the client will only receive what they have requested.


Protecting your clients is the key to the Marx Marketing system. With the double-opt-in system not only are clients protected from receiving unauthorized emails, but they can manage which campaigns they decide to receive. After clients have successfully signed up, they can then log into their account through your website and manage their profile. Clients can edit their user information such as name and email but can also select which types of communications they wish to receive. Clients can also request to be automatically notified as new campaigns are created to help make sign-up simple and effective.


Marx Marketing takes client protection even a step forward with blacklists. Clients are protected from receiving any unauthorized communications even if they’ve unsubscribed. As new mailing lists are imported, blacklisted users are protected from receiving new opt-in and campaign emails. Marx ensures a high level of integrity for your business by not frustrating your clients with campaigns they never requested to receive.


Whether you are starting a new email mailing list from scratch or have an existing one, Marx Marketing’s flexible list management system makes it easy. Simply create a new mailing list from the Marx Marketing system and let your clients subscribe right from your homepage. Or, for existing lists, simply import them directly into the Marx Marketing system. The Marx list management system automatically maintains your mailing lists by compensating for bounce emails, unsubscribes, and even blacklists.


Businesses now have the ability to create and send custom email campaigns to what their clients signed up for. This creates a nearly perfect follow through rate. With the flexibility of the campaign creation tools in Marx Marketing, users will find creating and editing campaign templates simple and intuitive. Users can also create their own HTML campaign templates and upload them right into the system. Send out campaigns instantly or schedule them for a specific time to be sent. Marx Marketing provides superior flexibility for businesses of any kind.

If you have any questions please call 1.888.CRYTECH or email us at info@crytech.com.